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Samsung Electronics latest premium smartphones , unveiled on Wednesday, will have multiple AI functions , such as simultaneous translation of foreign language phone calls, in the company's latest push to challenge Apple. Apple topped Samsung in 2023 smart phone shipments, according data provider International Data Corporation, dethroning Samsung for the first time since 2010 as demand for premium devices - a segment Apple dominates - outpaces market growth. In response, Samsung is offering various artificial intelligence functions in its premium Galaxy S24 models as part of its strategy to attract buyers. The new phones will have two-way voice translation in real-time of a live phone call conducted in two different languages, which the company said the Galaxy S24 series is the first ever smartphone to offer. Available in 13 different languages, the on-device AI function is offered via Samsung's own generative AI training. It also offers a "circle-to-search" fu...

Samsung Electronics unveiled its latest foldable smartphones on Wednesday, keeping prices around the same level three years in a row as it seeks to challenge Apple's dominance in the premium market. The world's largest smartphone maker pioneered the segment in 2019, betting that it would appeal to consumers looking for a bigger screen to consume content, while its foldable displays keep the overall phone size compact. Foldable phones remain a niche product category, carving out 5% of the global premium smartphone market, although the sector has grown rapidly from just 0.3% in 2019, according to research firm Counterpoint. Samsung, a leader in the segment with 63% market share in the first quarter, is looking to accelerate the growth trajectory with an aggressive pricing plan and faster rollout, industry analysts said. The company on Wednesday priced its new clamshell Galaxy Z Flip5 at $999.99, and the wide Galaxy Z Fold5 to start at $1,799.99 in the United States, the ...