Online retailer Shein has catapulted to the top of fast fashion -- but not without controversy
Shein is breaking the fast fashion mold while scrutiny over its alleged business practices has mired the brand in controversy. Online retailer Shein has become well-known for its massive inventory of trendy clothing produced and sold to consumers on the cheap. In just a few short years, the company catapulted to the top of the fast fashion world by harnessing i NFL uencer culture and outperforming rivals – all while staying secretive about their operations. “This company just seemed to kind of come out of nowhere. There are so many fashion companies out there. But we've never really seen one grow this quickly and take this much market share as quickly as Shein did,” said Elizabeth Cline, author of "Overdressed" and "The Conscious Closet." It’s now the most-visited clothing website in the world, with customers spending twice as much time on the site than Nike.com, which is the next most popular site, according to Similarweb Digital Data. Shoppers take the oppo...