Pinterest's weak forecast signals intense competition
Pinterest forecast first-quarter revenue largely below Wall Street estimates on Thursday, a sign that it faces tough com Pet ition from larger social media players even as the digital advertising market stabilizes. However, shares of the San Francisco, California-based company, which were down more than 9%, pared losses in extended trading after CEO Bill Ready announced an ad integration deal with Google. The deal, which will let Pinterest serve ads via Google's Ad Manager, will help monetize several unmonetized international markets, Ready added. Last year, Pinterest partnered with e-commerce giant Amazon.com, which analysts had said would drive material advertising spend on its platform this year. "Third-party ad demand is scaling as we anticipated ... and we are now seeing it contribute to our growth this quarter," Ready said. Pinterest faces com Pet ition from the likes of TikTok and Meta Platforms-owned Facebook and Instagram, which have become the g...