Cybertruck designer says stainless steel pickup is no experiment
The angular, polarizing design of the Cybertruck will help boost the Tesla brand, the electric vehicle maker's chief designer said on Thursday, adding that the pickup was no experiment. "Love it or hate it, it's a conversation starter, and it gets people talking about the brand," Tesla Chief Designer Franz von Holzhausen said at the Pet ersen Automotive Museum in Los Angeles, which is adding Cyber truck models to a Tesla exhibit. The long-delayed Cyber truck starts at a price of $60,990, over 50% more than what CEO Elon Musk had touted in 2019, with a smaller range than originally promised. But it is drawing interest from people who have never owned a truck, with some potential owners queuing up for it at some Tesla showrooms, von Holzhausen said. "Just because it looks different doesn't mean that it can't be potentially a high volume vehicle," he added, saying the pick-up measures up to the performance of traditional rivals. "There seems...